Introducing smallcases on Axis Direct

We are excited to announce that our integration with Axis Direct is now live. Axis Direct is one among the 10 largest brokers in the country and a subsidiary of Axis Bank. All Axis Demat account holders can now invest in smallcases.

A smallcase is a basket of stocks or ETFs, selected & weighted intelligently to reflect a specific idea or strategy. You can invest in a smallcase, track it with a custom index value updated in real-time & set up an SIP in just a click. The quick, seamless & hassle-free experience of investing in smallcases remains intact on the AxisDirect platform.

In addition to the catalog of smallcases (asset allocation, smart beta, thematic/sectoral) built by our in-house Investment Products team, Axis Direct Research has also created 20 exclusive smallcases for their clients:

Exclusive smallcases:

• Pragati smallcase – A basket of stocks comprising large & mid-cap companies with high growth potential & proven past track record. This smallcase is ideal for first time investors with a long-term horizon.
• Shariah Equity Basket – This smallcase invests in Shariah-compliant companies having sound fundamentals & quality management.

As always, you can also create your own smallcase and be your own fund manager in a few clicks.

With this partnership we look forward to make our low-cost, transparent & easy-to-understand investment available to all Indian investors and transform retail investment as we know it.

Welcome to a new way of investing with your Axis Direct account.