We are excited to announce that our integration with Axis Direct is now live. Axis Direct is one among the 10 largest brokers in the country and a subsidiary of Axis Bank. All Axis Demat account holders can now invest in smallcases.

A smallcase is a basket of stocks or ETFs, selected & weighted intelligently to reflect a specific idea or strategy. You can invest in a smallcase, track it with a custom index value updated in real-time & set up an SIP in just a click. The quick, seamless & hassle-free experience of investing in smallcases remains intact on the AxisDirect platform.

In addition to the catalog of smallcases (asset allocation, smart beta, thematic/sectoral) built by our in-house Investment Products team, Axis Direct Research has also created 20 exclusive smallcases for their clients:

Exclusive smallcases:

• Pragati smallcase – A basket of stocks comprising large & mid-cap companies with high growth potential & proven past track record. This smallcase is ideal for first time investors with a long-term horizon.
• Shariah Equity Basket – This smallcase invests in Shariah-compliant companies having sound fundamentals & quality management.

As always, you can also create your own smallcase and be your own fund manager in a few clicks.

With this partnership we look forward to make our low-cost, transparent & easy-to-understand investment available to all Indian investors and transform retail investment as we know it.

Welcome to a new way of investing with your Axis Direct account.