The typical Indian family these days is not the same kind of typical that it used to be. Schedules have changed, lifestyles have changed. One big change that is seen in cities is that what earlier used to be bedtime is now just the normal time to come home.
Longer and flexible work hours means that it is now the norm to come back home late in the evening after 9. Traditionally, this used to be the time when we’d be done with dinner and would be going to bed shortly thereafter. But not anymore.
We are now coming home later than usual and in doing so, doing other things later than usual as well. This includes eating out, going for movies and shopping.
Of course, to do this, we need restaurants, theatres and multiplexes, malls, retail stores and other similar establishments to be open till late. If they do stay open in your city, you can thank the Central Government for clearing the Model Shops and Establishments Act and the State Government for adapting it.
The Model Shops and Establishments Act was cleared by the Union Cabinet in mid-2016. The Act permits restaurants and other eating joints, movie theatres and multiplexes, malls, local markets and retail stores to be open round the clock in the states that adapts to the Act.
The Act was conceptualised with the intention of levelling the playing field between online and offline merchants. This Act will allow brick and mortar businesses in retail, entertainment services and food & beverages to extend their operating hours and enhance their sales.
As a consumer, you would have already benefited by the clearance of this Act. No more 10 pm or 11 pm deadline to eat out, no need to rush to the neighbourhood supermarket before it shuts shop at 9 pm. You can shop or dine at your own time as long as the shop or establishment stays open.
But apart from this, you can benefit from this rule as an investor as well. This is by investing in stocks of the companies that will benefit by operating 24×7. These are the companies that make up the India 24×7 smallcase.
A diversified, thematic smallcase, India 24×7 consists of stocks that will benefit from the Model Shops and Establishments Act. The smallcase is diversified across segments like retail, theatres and restaurants.
As the graph shows, in the past 3 years, the smallcase has delivered commendable returns.
If you have the habit of staying out and shopping till late, it’s time to put your money where your habits are by investing in the India 24×7 smallcase.